The Sales Book
Thirteen chapters, built around how you win work.
Your best deals, turned into a playbook your whole team can follow.
13 chapters · 4 parts
- 01
Foundation
Who you sell to, who you don’t, and how to say what sets you apart, in words your whole team uses.
- 02
The working day
Where your reps find business, how much activity it takes to hit your number, and how to tell a real deal from a polite conversation.
- 03
The close
How you price, propose and close, so no rep invents their own discounts.
- 04
Keeping the business
How a first project turns into a repeat client, and how you keep the pipeline honest.
Draft in 10 business days
Built from your own closed work
Written in your business’s language