Blog
Notes on selling.
Short, practical pieces for owners of small businesses who still do most of the selling themselves, and are getting ready to hand it to someone else.
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Marketing and sales are not the same job
Marketing makes the right people aware of you. Sales takes one of them to a signed agreement. When a small business blurs the two, it usually hires for the wrong one.
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Is it a marketing problem or a sales problem? Five questions to find out
“We need more sales” can mean five different things. Walk through your last quarter, one question at a time, and you will know which one you have and whom to hire.